In many places in the Philippines, one will see underprivileged families in need of help for various aspects of their lives. Needless to say, most children from these families have to help make ends meet, hence they often prioritize the most basic necessities or utilities, over toys or other experiences.
Having witnessed the dire situation many families are facing, Lucena Ulep Calamayan, known to many as Luz, made it her lifetime advocacy to help alleviate the plight of those who are in most need of help. A community-based program volunteer coordinator of a non-profit organization, Luz began her volunteer work back in 1998 when she was still a government employee.
Luz takes the lead in many projects including livelihood programs, outreach programs, medical and dental missions, book donations, and feeding programs. One of the many remarkable projects she has been working on is the SM Bears of Joy, a campaign made in collaboration with SM Cares, the corporate social responsibility arm of SM Supermalls.
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Having witnessed the dire situation many families are facing, Lucena Ulep Calamayan, known to many as Luz, made it her lifetime advocacy to help alleviate the plight of those who are in most need of help. A community-based program volunteer coordinator of a non-profit organization, Luz began her volunteer work back in 1998 when she was still a government employee.
Luz takes the lead in many projects including livelihood programs, outreach programs, medical and dental missions, book donations, and feeding programs. One of the many remarkable projects she has been working on is the SM Bears of Joy, a campaign made in collaboration with SM Cares, the corporate social responsibility arm of SM Supermalls.
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