From the PBA Philippine cup recently concluded, Schick continues to be the official razor of the Philippine Basketball Association (PBA) to the current PBA Commissioner’s Cup. Schick will continue to bring local fans its razors in the intense hoop action of 40th season of the country’s premier basketball league.
Currently experiencing highs in ratings, fans and followers, the PBA will serve as a perfect avenue for Schick to share its advocacy towards good grooming and a healthy lifestyle to the millions of basketball fans in the country.
“We are extremely excited about our partnership with the PBA because this is a league made up of individuals that pride themselves in staying fit and healthy inside and out,” says Schick OIC - Marketing Claire Guevarra. “We are working with PBA to spread the message about the importance of good grooming in a successful career, be it sports related or not.”
 |
| PBA Commissioner Atty. Chito Salud (rightmost) receives a token from Schick OIC for Marketing, Claire Guevarra (third from left) to signify the partnership between the country’s premier basketball league and Schick. Also present during the event were Rina Sarmiento, Marketing Staff, MJ Tiquia, Product Manager, SCHICK SMOOTH LEE and Rhose Montreal, Business Development Director/Marketing Head, PBA. |
Schick aims to promote good grooming and well-being in more ways than one. Other than Schick samples given away to PBA fans during select games, PBA fans may enjoy sleek hard court action closely through Schick ‘Smooth Moves’ instant replays.
“Schick’s partnership with the PBA brings together two brands that carry a positive image and shares it to its patrons. While the PBA prides itself in harboring the country’s best talents in the game today, Schick supports the league by keeping its stars looking good and feeling fresh on and off the court with its products and advocacies,” says Schick Product Manager MJ Tiquia.
Similar to the PBA, Schick has been touring cities and partnering with local government units to spread the brand’s advocacy within the barangay level since 2012. With its “Suaveng Ahit, Gwapong Schick Barangay Tour”, the brand reaches out to communities promoting healthy living through various activities such as grooming seminars, clean-up drives, dance-offs, and of course, basketball.
The Schick brand offers a line of shaving products designed to help provide an effortless, refreshing, and liberating shave. Its core product, the Exacta 2 disposable razor,features two ultrathin blades, a non-slip rubber handle, and a push-clean button that swiftly cleans debris between blades for hassle-free cleaning and easier shave. The Schick Exacta 2 razors ultra slim head aims to target hair in hard to reach areas leaving a smooth shave.
Catch more on-court hoop action with Schick as the PBA’s Commissioner’s Cup games live or on air on TV5 and Aksyon TV daily (except Mondays and Thursdays).
For more information on Schick Philippines including its latest products and promo visit www.schick.com.ph or like its Facebook page at www.facebook.com/schick.ph. Also follow Schick Philippines on Twitter, Instagram, and YouTube.
