After the global phenomenon of the “selfie” swept the whole country, everyone is now taking #IpanemaSelfeet, a campaign introduced by Brazilian flip-flop brand Ipanema that encouraged Filipinos to aim phone cameras lower, down to our feet.
From bloggers, fashionistas to celebrities—Pinoys from all walks of life took an #IpanemaSelfeet. These included Azkal football player Anton del Rosario and radio jock Gelli Victor at SM North Edsa, teen tandem James Reid and Nadine Lustre at Robinsons Ermita, Tom Rodriguez at Abreeza Mall in Davao, and Miss Philippines Water 2012 Samantha Purvor.
The #IpanemaSelfeet campaign was launched at Ipanema’s newest store in SM North Edsa in September and made its way to major malls such as Robinsons Ermita, Ayala Center Cebu and Abreeza Mall in Davao.
Everyone was then encouraged to join #IpanemaSelfeet with a series of mall events dubbed as #IpanemaSelfeet Sundays. Mall goers had an exciting day as they joined games and raffles, got discounts on their Ipanema flip flops, got to try on Ipanema’s new collection to take their #IpanemaSefeets, and enjoyed watching Brazilian performances.
“We are so happy that shoppers got a sense of adventure with our #IpanemaSelfeet campaign. So if you’re planning on a weekend getaway, slip into your favorite Ipanema flip-flops and take an #IpanemaSelfeet,” said ELRO Corporation Managing Director Patxi Elizalde.
The Davao stop was also momentous as it coincided with the opening of Ipanema’s 7th concept store in Abreeza Mall. This is another milestone for Ipanema, as this concept store is the first in Davao.
The fun continued online with the #IpanemaSelfeet contest on Facebook. Those who uploaded their selfeets on their Facebook account with the official hashtag, #IpanemaSelfeet got freebies and a chance to win a special accommodation at Punta Fuego in Batangas.
With its stylishly chic and colorful designs reminiscent of Brazil, and its signature buttery-soft sole, Ipanema is a perfect fit for Filipinos who are adventurous-at-heart. For more information Ipanema, visit www.facebook.com/IpanemaPhilippines.
