While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations.
One farmer from
Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his
family. He knew that he had to chart a new course forward for his farm and
innovate to remain competitive within the rapidly evolving landscape of modern
agriculture.
 |
| Jayson and Juanito proudly showcase a selection of produce at the SM City Clark’s Weekend Market. |