More and more Filipinos are embracing wellness, as a recent study showed a 4.7% surge in the country's personal care segment in 2023 compared to 2022. Seeking better health, nearly four out of five Filipinos (76%) have purchased vitamin supplements and incorporated them into their daily routines, indicating a shift towards a more proactive and preventative mindset in seeking personalized health solutions. However, despite this rise, there is an ongoing lack of complete trust in health and wellness products sold online, with 32% of individuals expressing reservations.
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