The Seeds of Success: The Story of Summer’s Blossom Garden

It’s easy to fall in love with the dream of owning a flower shop.  Just the thought of running a charming little store with bright and perfectly arranged blooms to brighten your work days is a romantic and picturesque notion.

But realistically, running a flower shop isn’t a decision to be taken lightly. The fragility of the merchandise, the need for constant freshness, and fluctuations in seasonal demand are just a few of the challenges florists face. And that’s when you’re running a brick-and-mortar store. One can only imagine the kind of logistical nightmare an entrepreneur might face when they decide to take the physical flower shop and run it entirely online.

Sheila and Crisanto Abasola, founders of Summer’s Blossom Garden