Shopee, the leading e-commerce platform in the country, joined the country’s holiday shopping season with an outstanding 50x uplift in orders on Shopee Live, an interactive live-streaming feature in Shopee during its 12.12 Mega Pamasko Sale. With the gifting season in full swing, the first two minutes of the highly anticipated sale resulted in a whopping 12 million items sold on Shopee Live across markets.
The local holiday celebrations wouldn't be complete without
the cherished tradition of ‘monito-monita’ or the surprise exchange of gifts,
which usually stretches for days. With the need to purchase gifts frequently
and the holiday rush at its peak, shoppers have gone live-stream shopping to
complete their lists. This gave Shopee Live 46x more new buyers locally and
buyers collectively saved a massive PHP 509 million with bigger savings brought
in partnership with brands and sellers.
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