Tang Gives New Meaning to Snacking

The Philippines’ #1 powdered beverage brand Tang is giving new meaning to what a snack looks like with the launch of its new Fruit & Veg beverages and Gummies line. These new launches are in response to changing consumer needs due to the pandemic and the new normal. With these exciting snack offerings, Tang aims to further cement its leadership in the powdered beverage category and gain a foothold in the growing gummy snacks segment.

Tang Fruit & Veg: Deliciousness and Nutrition in one Refreshing Glass

In the Philippines, Tang is the undisputed leader in the powdered beverage category. The brand’s delicious fruit-flavored variants contain Vitamin C levels equivalent to 2 small oranges, which equates to 100% of kids’ Vitamin C requirement for the day. Tang not only has a taste that kids love, but also has the nutrition every mom wants for her kids – no wonder it’s every mom’s go-to drink! Most especially during the pandemic, Tang has helped Moms to provide additional nutrition to keep her kids healthy.  In the past two years there has been a rising trend of immunity and products with fortification benefits. With this consumer understanding in mind, Tang’s dual ambition is to grow the future of the powdered beverage category as well as enter a new and growing snack segment with the launch of exciting new formats for Filipino consumers to enjoy.

Tang Fruit & Veg is the first of its kind powdered beverage in the Philippines that offers the deliciousness of fruits PLUS the nutrients of vegetables. Families can enjoy the taste of Tang Orange PLUS Carrot, making it a high source of Vitamin C as well as Vitamin A. Having one glass of Tang Orange + Carrot gives kids the Vitamin C amount found in two small oranges and the Vitamin A amount found in a ½ cup of carrot. Nutrition and deliciousness in a glass? It’s a parent’s dream come true!

Also launching in the next few months is Tang Dalandan + Malunggay. One glass gives kids the Vitamin C equivalent to one piece of Dalandan (about 67g) and iron close to 1 cup (90g) of Malunggay.