As e-commerce continues to see strong growth in the Philippines, brands continue to redouble their marketing efforts. This includes expanding the brands’ presence across all channels, including on Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. With the surge of consumers driving the need for digital transformation, four brands share how they maximize the potential of e-commerce with the support from Shopee’s various programs and enhanced marketing solutions.
P&G Beauty fosters growth with engagement tools on Shopee
P&G Beauty joined Shopee to reach customers across the country. Through various Shopee campaigns, P&G Beauty can meet the needs of every Filipino family in a convenient and rewarding manner. With Shopee’s in-app tools such as Chat broadcasts and Shopee Live, P&G Beauty continuously grows on the platform, recording significant milestones such as improved effectiveness in driving conversion, increased engagement, and a 20 percent increase in sales. Notable P&G Beauty brands such as Pantene, Oral B, Whisper, Gillette, Rejoice, Herbal Essences, Old Spice, Olay Body Science, Safeguard, and Head & Shoulders, drove high conversion rates during big campaigns, with the last three being the highest performing brands.
Shania Felizarta, E-Commerce Brand Manager at P&G Beauty, said, “Salamat Shopee for giving us a space where collaboration and creativity are limitless! The team we work with at Shopee collaborates with us to ensure that growth is shared. We thank Shopee for being supportive and flexible to help bring our ideas to life, providing customers safe and convenient access to the things they need, as well as much joy throughout this pandemic.”
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