"Magparamdam ka naman" ["Let us know how you're doing"] captures the Pinoy yearning: we want to reach out and be with the ones we care about. And families have a history of caring for each other, of being together through tough times and through whatever means - a yearning not even a pandemic can diminish.
In the latest Silka Papaya video, a large family is about to come together for Christmas. With a Christmas tree behind him, the Grandfather finishes setting up the dinner table. He calls out to his wife, if she's ready. The Grandmother comes with a bottle of Silka lotion, rubs some on both her hands (to look fresh for the family picture, she says). She wonders out loud if the rest of the family are ready. Cut to the mother in the bedroom rubbing Silka lotion on her leg. She gently hollers the same are-you-ready question. Cut to the bathroom, where Millie, her daughter, hollers back, while applying Silka deodorant on her underarm: "Almost done, Mom".
