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METRO MANILA BILLBOARDS TRANSFORM INTO MESSAGES OF STRENGTH FOR OUR SUPERHERO FRONTLINERS

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Leading media and creative agency Havas Ortega transformed digital billboards all over Metro Manila otherwise idled by the lockdown into empowering messages of strength for Filipino frontliners. Turning billboards once filled with ads into digital comic books featuring frontliners as superheroes, the agency’s “Frontline Heroes” is a tribute to the Filipinos who brave the dangers of the outside world so the rest of the country can survive inside their homes.


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