BARBIE PHILIPPINES LAUNCHES A NEW LOCAL CAMPAIGN TO REMIND PARENTS HOW THE BRAND HELPS INSPIRE YOUNG GIRLS’ IMAGINATIONS

Many studies indicate that parents in Asia see imaginative play as distracting from their child’s development, with some even considering play as harmful to learning.  Adults may respond negatively to play because they define it as simply having fun and, therefore, as a waste of time. But though play can be fun, it contributes to the best kind of learning.


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