It’s an innate Filipino trait to support our fellow men. Whether it’s our natural hospitality, our concept of bayanihan, or even the way we loudly cheer a part-Pinoy candidate on some international talent show. A shared geography—whether physical or social—gives us instinctive loyalty that binds us all together and unselfishly pushes us to help each other out when we need it.
Thus, when PILI, a natural beauty- and wellness-focused brand in the Philippines, decided it was time to introduce the beauty benefits of the pili tree to a grander scale, one of the first establishments to give them a boost is popular drugstore chain Southstar Drug. Both products of the Bicol (pili is a Bicolano signature), PILI and Southstar are jointly tapping into and propagating the region’s potential.
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Thus, when PILI, a natural beauty- and wellness-focused brand in the Philippines, decided it was time to introduce the beauty benefits of the pili tree to a grander scale, one of the first establishments to give them a boost is popular drugstore chain Southstar Drug. Both products of the Bicol (pili is a Bicolano signature), PILI and Southstar are jointly tapping into and propagating the region’s potential.
Read more »