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SUNNYWOOD - THE RISE OF THE BRANDED RICE

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A quiet revolution has taken place in the supermarket in the last two decades. Sunnywood Superfoods Corp., a local company, has greatly influenced the way Filipinos buy their rice, a staple food that most of us can’t do without in our regular meals (and even during meriendas!).

Established in September 1997, bannered by its flagship brand Harvester’s, Sunnywood introduced its rice to Filipinos in the supermarkets thru the launch of several varieties of white rice. Filipinos usually buy their rice in the wet markets and the neighbourhood sari-sari stores but Sunnywood has helped change that by riding on the growing acceptance and reach of the supermarkets and malls with its branded rice.


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