Doraemon, the iconic robotic cat from the future made popular in comics and anime, intensifies its I’m Your Hero campaign through school and mall tours (School Adventure and ROADventure) happening now until November 2017.
Ever since its kick-off event at the SM City North EDSA - The Block last August 7 to 13,2017, almost 2 million walk-in audiences composed of families, kids, and millennials have heard Doraemon sharing the values and principles that could draw out the hero in everyone. The Mall Tour went to SM City Manila, SM San Mateo, SM City Taytay and SM City Sta. Mesa.
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