Today’s young woman is outspoken, confident, and knowledgeable. She strives to make a statement in everything she does – from social media updates to the clothes she wears, and the cosmetics she uses. With this in mind, Careline has shifted to a bolder and trendier brand image.
Combining quirky and “everyday wearable,” the new image aims to appeal to everyone. It is both simple and striking with its new boldface logo and colorful packaging. Upcoming products will match the new bold attitude.
Some of these new products are Go! Mascara in two variants – The Go! Long Mascara to make lashes look long and wispy and the Go! Big Mascara, which has a special brush that packs on product to make lashes extra voluminous; Careline Best Brow Pencil, a retractable brow pencil and spoolie that brushes and tames the brows; and Careline Graph Ink Liner, which has a long flexible felt tip to make lining the eyes quicker.
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Combining quirky and “everyday wearable,” the new image aims to appeal to everyone. It is both simple and striking with its new boldface logo and colorful packaging. Upcoming products will match the new bold attitude.
Read more »